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Ek Pehel

Programs

Professional Programs to Upgrade your Skills

Digital Marketing Training Course

Our Programs Key

Key Highlights

2 Months

Course Duration

Training

Industry Based

200+

Learning Hours

Batch

Limited Students

One-on-One

Learning Hours

Curriculum

Our course curriculum is curated for college students like you!

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  •   Understanding the concept of digital marketing
  •   Importance and benefits of digital marketing
  •   Evolution of digital marketing
  •   Key components of a digital marketing strategy
  •   Importance of SEO (Search Engine Optimization)
  •   Understanding search engine algorithms
  •   On-page SEO techniques
  •   Off-page SEO techniques
  •   Keyword research and optimization
  •   SEO best practices and guidelines
  •   Overview of digital marketing tools and their importance
  •   Keyword research tools (e.g., Google Keyword Planner, SEMrush)
  •   SEO analysis tools (e.g., Google Analytics, Moz, Ahrefs)
  •   Content creation and management tools (e.g., WordPress, HubSpot)
  •   Social media management tools (e.g., Hootsuite, Buffer)
  •   Conversion tracking and optimization tools (e.g., Google Tag Manager, Optimizely)
  •   Introduction to SMM (Social Media Marketing)
  •   Major social media platforms (Facebook, Twitter, Instagram, LinkedIn)
  •   Creating and optimizing social media profiles
  •   Developing a social media strategy
  •   Content creation and curation for social media
  •   Social media advertising and targeting options
  •   Social media analytics and performance measurement
  •   Understanding content marketing and its purpose
  •   Creating a content marketing strategy
  •   Types of content (blog posts, videos, infographics, podcasts)
  •   Content creation and optimization techniques
  •   Content distribution and promotion
  •   Content marketing metrics and analysis
  •   Content marketing tools and platforms (e.g., WordPress, Canva)
  •   Identifying target audience and buyer personas
  •   Developing an online marketing strategy
  •   Curating a website and optimizing it for search engines
  •   Email marketing and lead generation techniques
  •   Online advertising methods (Google Ads, social media ads)
  •   Conversion rate optimization and A/B testing
  •   Tracking and measuring online marketing efforts

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